30 May 2017

When Fiat Professional calls, Chuck Norris answers

 

The famous actor, whose iconic, indestructible character also enjoys great web popularity, is an ironic incarnation of the Fiat Professional brand values and will star in a new advertising platform that will go on air in June.

 

In line with the new advertising platform that will go on air throughout the EMEA region in June, Fiat Professional presents its fantastic new brand ambassador. Chuck Norris, the famous US actor, film producer and martial arts expert. During the last few years, popularity on the web has been added to his successful career on TV and cinema screens all over the world: since 2005, the myth and actions of his "indestructible" character have generated viral contents - "Chuck Norris facts" - that have made him an Internet cult hero and a genuine web phenomenon.

 

Every digital and social platform is crammed with memes featuring Chuck Norris's amazing, ironically surreal actions, which have reached an incredibly large audience:searching for the actor obtains about 12 million results on Google and 880,000 on YouTube, with millions of views. His Facebook page has almost 6.5 million "likes", in 45 countries. A worldwide phenomenon that conveys, with endearing irony, a message of impressive determination, strength and commitment, embracing an audience of all generations thanks to the character's great appeal.

 

These characteristics, portrayed with such emphasis, make Chuck Norris a genuine incarnation of the Fiat Professional brand values: determination, reliability, dynamism, competence and closeness to the customer. Furthermore, a research test across Europe has shown him to be the best brand ambassador in terms of relevance, affinity and appeal for professional customers. Luckily, you don't have to be Chuck Norris or share his superhuman qualities to excel at what you do: simply trust inthe Fiat Professional full line, developed to satisfy customers' real needs with a wide offer and in expansion.

 

 

Turin, 30 May 2017

 

 

 

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